In this first post, we'll take you through how we got to where we are today.
My Look kicked off during lockdown when so many of us have been encouraged to think outside the box. Our philosophy is 'Buy less wear more' We believe in a world where fashion does good without breaking the bank. We value quality over quantity. Where we can be stylish and mindful. This comes through in everything we do, from the quality of our products to the messaging we put out there. We are really into embracing minimalist lifestyle - and that's really what people have been drawn to.
Our signature is fabric and timeless shapes - trends come and go, and styles evolves. It's important to have pieces of clothes that are timeless and look chic despite ever-changing fashion.
The hardest part of forming this brand was deciding on which name and My Look was no exception. We’re really into affirmations and self-love – and we wanted that to translate through our brand name hence 'My Look'.
Want to know more? Look out for the later posts where we will talk about the importance of brand identity, research, costings, product quality and being confidently ready to run an ecommerce store.