The Brand

Our Ethos

I founded My Look in 2023 in the heart of London, right in my small apartment. After experiencing the challenges of COVID-19, I was inspired to create something meaningful—something that speaks to resilience and empowerment.

I create clothes that make you feel incredible because I know what it’s like to face tough times. Life doesn’t always go smoothly, but neither do we. On those hard days, I turn to style. It’s a reminder that I have the power to change my mood.

As women, we’ve all faced challenges. But I believe in celebrating our bodies, embracing life, and lifting each other up. What we wear has the power to change how we feel, just like a favourite song or an inspiring movie. Isn’t it amazing how clothing can do that?

My Look is more than just a brand—it’s a reflection of our shared strength, our style, and our story.

Sustainability, fairness and integrity

At My Look, I’ve built the brand on values that truly matter to me—fairness, integrity, and sustainability. After seeing the realities of the fashion world, I wanted to create something different, something better. I’m committed to challenging the industry’s norms and embracing a more ethical way forward. Every decision is made with transparency and respect for everyone involved, because making a positive impact is at the heart of what I do.

How We Stay True to Our Values

As the founder of My Look, staying true to my values is everything. Running this brand on my own means I lead by example, making sure that fairness, integrity, and sustainability are woven into every part of what we do. Open communication and thoughtful decisions are key to keeping us aligned with what I believe in.

For my first collection, I made the intentional choice to source and produce in the UK. This allows me to personally oversee the supply chain, ensuring that every person involved is treated with the respect and fairness they deserve. By using pre-existing fabric, I’m also proud to be taking steps toward sustainability, helping reduce waste and protect the environment.

At My Look, it’s not just about creating beautiful clothes—it’s about creating change. Together, we can build a fashion industry that’s ethical and responsible, one choice at a time.

Stay Connected

We love to connect with our community! Follow us on social media to stay updated on our latest collections, behind-the-scenes glimpses, and the stories that inspire our designs.